Taro Okamoto
Taro Okamoto
You may have noticed the “湯” symbol around Nozawa Onsen, whether on the welcome sign to the village, the onsen towels from the information center, or on lamp posts. This kanji means “hot water” or “hot springs” and is pronounced “yu.”
The symbol was designed by the world-renowned avant-garde artist Taro Okamoto. One of his most famous works is a large mural in Shibuya Station. After being commissioned to design a statue of Austrian skier Hannes Schneider—the pioneer of ski technique in Japan—Okamoto fell in love with Nozawa Onsen and was made an honorary resident.
You can find his “湯” design as the logo for the Nozawa Onsen Tourist Information Center, as well as displayed throughout the village and resort. Additionally, his sculpture “Maiden of Nozawa” is located at the rest area in front of the Nozawa Onsen Village Hall.
